Capture Branding and Design

Perma-Dry injects their brand into the franchising market.

admin — Tue, 14 Jun 2011 20:31:34 +0000

With over 30 years in the waterproofing and foundation repair business, PERMA-DRY has emerged as Canada’s leader in dry basements and concrete repair. PERMA-DRY pioneered a revolutionary product called PERMA-SEAL, formulated by founder Bill Cole and a team of chemists and engineers. Their product repairs cracked and leaky foundations from the inside, eliminating the need for costly and messy excavation. PERMA-SEAL is pressure-injected into a crack and the resin adheres to the concrete surface providing a custom-fit seal throughout the entire thickness of a wall. It can even be injected when water is pouring through!

PERMA-DRY came to Capture wanting to revamp their branding. The use of the rainbow has always been the distinguishing brand icon for them, and had been used in their former company name and logo, PERMA-CRETE. We focused on strengthening the rainbow and chose a typeface that was equally as bold. The new logo was thoroughly tested for flexibility in scaling as the logo had to work at very small and large sizes, ranging from Facebook ads and company uniforms, to building signage and vehicle graphics.

Website

The new website had to focus mainly on two audiences. The first being the average homeowner who has a water problem in their basement. The second being business people who were looking for an business opportunity in the franchise marketplace.

With a strong desire for the website to be flexible and highly functional for end users, the website does not use flash but still incorporates animation elements (see the Contact Us page). This makes the site usable for iPhone/iPad users and works seamlessly with any other smart phone. Visit > PERMA-DRY

A Yellow Pages ad

Business Card front & back

Homes by Highgate raises the bar.

admin — Sat, 14 May 2011 15:02:52 +0000

Homes by Highgate construct houses that display a distinct personality. Upon closer examination the quality of their construction is of the highest caliber. Their brand had to communicate the quality of their craftmanship across the various streams of advertising; web, print, and onsite signage.

One of the prominent goals for Highgate on the web is that they should have their own unique personality to stand out from the crowd. The website evokes an intellectual attention to detail by the use of subtle lines. To further strengthen the companies trademark use of stone materials, the left side of the website depicts the stacking of stones which have a truly graphic appeal. The site also incorporates the use of a smooth gallery of their homes, with large images to show viewers the up-close details of their work. With nothing to hide and everything to show, the Highgate website has been a very useful tool for the company in generating new business.

Visit > Homes by Highgate

Highgate’s new kitfolder design uses a custom door flap on the front to enclose the folder. The dead bolt on the door secures the folder to help keep the insert sheets from falling out. A metallic ink was used with an added varnish to give it an extra shine.

Fairview Chiropractic & Massage get an overhaul.

admin — Thu, 28 Oct 2010 23:56:21 +0000

An energetic and professional clinic needed a brand overhaul. Their website, targeted at young professionals, needed to be simple and had to communicate the professional but warm environment in which the staff worked. The simple wordmark typography of the brand connotes a medical feel and uses two subtle abstract lines that double as gentle waves and hands.

The site draws the user into the environment by means of large photos of their work spaces. Users are encouraged to get to know the staff at Fairview Chiropractic & Massage by the reinforcement of photos and the use of short bios.

Visit > Fairview Chiropractic & Massage

Napier Travel Health extends its reach.

admin — Wed, 27 Oct 2010 18:36:06 +0000

When Capture was commissioned to rebrand Napier Travel Health, it was an exciting proposition. The clinic dispenses customized health advice and appropriate immunizations to their clients so the brand had to retain a composed medical industry feeling. But also drawing from the travel advice and exotic looking office, we kept a bold flare to the brand. The logo of the palm tree leaves acts as a double entendre to the medical cross – thus creating a memorable impression for the viewer of the two main services of the clinic coming together.

A wealth of images from exotic travel destinations come to mind when a project of this nature arrives, but the website had to promote a careful balance of travel as well as the health and safety side to the clinic. The owner, Isobel Napier, was a delight to work with as she was excited to incorporate an exotic art deco look with a combination of modern web design esthetics and functions.

Visit > Napier Travel Health

Acadian regions welcome signs

admin — Sun, 24 Oct 2010 02:01:17 +0000

Over eight signs were designed for various Acadian regions in the province of Nova Scotia. A wood-cut look was incorporated into the iconic flag which makes a bold visual when seen from the highway.

The Grand Pré sign helps tell the story of Evangeline. Using the staple vinyl used on all government signs, a metallic copper-like vinyl was used for the Evangeline statue to help add realism.

We represent you and all your strengths.

admin — Thu, 14 Oct 2010 21:12:19 +0000

To grab your target audience requires skill. To create brand loyalty is to fill a need for your client so well that you are the only choice for them. A great brand will aim to deliver the message clearly and promote the companies credibility. A brand should also connect to its target audience on an emotional level and motivate the audience to buy.

To succeed in branding, you must understand the needs and wants of your customers and potential customers. You do this by integrating your brand strategies through your company at every point of public contact.

Capture Branding & Design is dedicated to the complete brand development of our clients. Nothing is more important to us than the consistent communication of your brand message, across every consumer contact point. Capture also strives to not only get your target market to choose you over the competition, but to persuade your potential customers to see you as the only one that provides a solution to their problem.

Our process
Capture Branding & Design is a virtual agency. There are no offices and no extra staff, which means no expensive overhead costs. Reducing the need for high office expenses allows more of your money to go into your brand creation. By using this streamlined approach we can put more energy into delivering stunning visual communication – your brand creation will get the attention it deserves.

We put you to work
The process starts with a relaxed meeting over a coffee. This is where you will educate us and discuss your business: how it operates, your service core values, and where you are and where you want your brand to go. After all, we will be visually representing you and all your brand’s strengths, and before we do that, we’d love to get to know you!

Once we discuss what services you will need, Capture will assemble our ‘A’ team of highly trained and experienced professionals. Joining the team could be a copywriter, marketing expert, photographer or anyone else who’s tailored services are needed for your project.

Release more of your brands potential, and start capturing your audience today.

Sincerely,

Jordan Allen, BDes (Hons)
Owner/Graphic Designer
Phone 902.405.0989
Email jordan@capturebranding.com

Brands

admin — Tue, 17 Aug 2010 14:56:20 +0000

We believe in creating brands that communicate the unique personality of the companies we represent. Our brand developments are also designed to stand the test of time. Have a look through our brand selection.