When Capture was commissioned to rebrand Napier Travel Health, it was an exciting proposition. The clinic dispenses customized health advice and appropriate immunizations to their clients so the brand had to retain a composed medical industry feeling. But also drawing from the travel advice and exotic looking office, we kept a bold flare to the brand. The logo of the palm tree leaves acts as a double entendre to the medical cross – thus creating a memorable impression for the viewer of the two main services of the clinic coming together.
A wealth of images from exotic travel destinations come to mind when a project of this nature arrives, but the website had to promote a careful balance of travel as well as the health and safety side to the clinic. The owner, Isobel Napier, was a delight to work with as she was excited to incorporate modern web design esthetics and functions.